Search Engine Optimisation (SEO)
Course Gloucestershire

Content Marketing Course


The value in a persons business is not the actual business itself, or the things the business owns but by the knowledge you hold within your business.  This is what sets you apart from the competition and what makes you unique.

People buy from people and we are living in a forever more changing digital environment.  Good content marketing should build relationships by installing a feeling of trust.  These should be related to the products or services you sell.  On average a consumer now has to interact with a brand 7 times before they buy into your services.

We use content marketing to 
Increase brand awareness
Help you to become a thought leader
Inspire
Engage
install trust


We execute this with good 
Search Engine Optimisation ( SEO), social media tactics, knowing where to place the content so it reaches the right audience by looking at what links your competitors are using to drive trade.
 

During the course, we will 
Led by one of our in-house experts 

Introduction to content marketing
What is content marketing and what can it do for your business?
How content marketing strategy works
Strategy and measurement
Defining and targeting your audience
Measuring content and improving performance
Successful planning
Content examples
Different types of content and when to use them
Writing Killer Headlines?
How to write engaging web content
Optimising content with good   SEO
Getting your content seen:
Working with influencers, cross-marketing and  pitching to journalists
Promoting content successfully across different platforms


Event Details

Unicorn House | 2 Watermoor Road | GL7 1JW Cirencester | United Kingdom
Wednesday, 18 October 2017 from 13:30 to 17:30 (BST)

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