Search Engine Optimisation (SEO)
Course Gloucestershire

Want to attract more organic customers?

How you rank on the search engines can make or break a business and can literally save you thousands in advertising revenue.   Our half day one-to-one course will give you a thorough understanding of how to generate traffic from your SEO, get ahead of the competition and save you thousands of pounds as well as giving you skills for life.  

During the course, we will 

  • Define what your SEO needs to achieve and why it is important
  • Keyword research - know which keywords you should be targeting for the highest rankings.  
  • Market and competitor research - how to do this properly
  • How you use SEO within your website architecture covering meta tags, images, video.
  • We will also discuss other aspects of your website that might affect SEO such as load times, optimising SERP information and making sure your site works on mobile.
  • We will help you understand how blogs, content sharing,  link building and cross marketing improve rankings.  As well as how you how to plan and promote your content on social media and get people to link to it.
  • SEO tactics to win new customers 

Event Details

Search Engine Optimisation Course (SEO) - Gloucestershire
Unicorn House | 2 Watermoor Road | GL7 1JW Cirencester | United Kingdom
Wednesday, 18 October 2017 from 09:30 to 13:30 (BST)

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  • ​​What is SEO and why it is so important
  • What is Search engine results page (SERPs) and how does this affect SEO
  • What factors will affect your SEO
  • Keyword and SEO research
  • Market and Competitor keyword research
  • How to find what people want from your website
  • How to apply this to your website structure, Content, Images, video, shopping
  • Creating exceptional page titles,
  • URL's structures
  • Creating meta tag descriptions that people will want to click
  • What aspects of your site might affect SEO

  • Content marketing within SEO - covering social media
  • Link building how to do this correctly
  • Monitoring your SEO to help you learn and discover what your audience wants.

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