Digital Business Start-up Course Gloucestershire
1-day course

The ultimate digital marketing start-up programme

This course is for business start-ups, self-build website builders and business owners who want to ensure that they set up their websites, blogs, and social media channels correctly so they can maximise their investment from the get go.  This mini master class covers everything a start-up business requires to be able to ensure when they come to creating a digital marketing strategy they will be utilizing their website, email and social media channels to their full effect.

During the course, we will talk about

How to build a site with longevity?
How to build a website so it convert traffic
How to build a site with longevity.
Setting up Google analytics.

SEO
What it is and how does it apply to your business
Know which keywords you should be targeting for the highest rankings.  
Market and competitor research within SEO
How you use SEO within your website architecture covering Website, images, video.
SEO in blogs to drive traffic overview
We will also discuss other aspects of your website that might affect SEO such as load times, mobile, site architecture.
A quick overview of SEO within blogs, content sharing,  link building and cross marketing improve rankings.
Adding your site to the search engines Google, Bing and Yahoo. 

Social Media Marketing
Which ones to use for your business,
How to set these up so they convert traffic
Creating your business page.
SEO within your pages for greater visibility
Best practice

Email Marketing
What provider to use and how to link this to my website and social media accounts.
How to build an email list
Benefits of email marketing
Creating mailouts that convert

Advertising PPC
Setting up Google and Facebook advertisements,
How to hone your targeting so you don't waste your budget
Where to advertise to get the greatest return for minimum investment.
Types of PPC 
How to write killer headlines to increase conversion

Digital Marketing Tool Kit
Here we will cover a list of Free tools that are useful for helping you with your digital marketing across a range of channels.

Event Details
Unicorn House | 2 Watermoor Road | GL7 1JW Cirencester | United Kingdom
Wednesday, 8 November 2017 from 09:00 to 16:30 (GMT)

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Day Schedule​

Morning

  • ​​ Website Set up
  • Setting up Google analytics and a quick overview of how to use it.
  • Adding your website to google, bing and yahoo search engines
  • SEO
  • Keyword research
  • How to apply this to your websites Url, titles, Meta tags, video, blog, and content.

Afternoon

  • Social Media Marketing
  • How to link your accounts so it recognises your audience
  • How to use Facebook to create a lookalike audience
  • Email marketing 
  • Advertising
  • Digital Marketing Toolkit

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