What is a customer journey map?
What is a customer journey map?
A customer journey map is a framework that enables you to improve your customer experience. It documents the customer experience through their perspective, helping you best understand how customers are interacting with you now and helps you identify areas for improvement or blockers within your website, cart checkout process and social channels that may be stopping them from purchasing. We will drill down on the details to ensure that the user experience is positive which will reduce bounce rates, increase conversions and increase your rankings.
How to Create a Customer Journey Map?
- Think about your ideal client
- understand clients goals
- Map out buyer touchpoints ask yourself
- When you are promoting a product or service where does your prospect go and how and when do they get therefrom
- Does your product or service solve their problem?
- How can you demonstrate outcome for the client – eg testimonial or case studies
- Have you answered objections
- Have you added all the information they require to make a decision or do they need to go somewhere else
Remember :
It’s essential to remember that, when deciding the steps, customers will enter the funnel at different stages and convert at different times. Understanding the customer journey ensures all the key stages are optimised, allowing you to check:
- Which parts of the funnel are failing or working well
- What the landing page requirements will be
- What part of the funnel requires further optimisation
Examples of funnel stages




Website Development
Want to build a website that works?
We know how
Related Blogs
What The Best About Us Pages Have In Common
So how do you create an engaging "About Us" page that gets across your Aha! moment? Your about page should show you and your company as genuine, approachable, and head and shoulders above your competitors. Below we are going to outline what the best about us pages...
What To Have On Your Online Course Landing Page
You have spent hours creating a course, recording it and adding it to your website. So what is the best way to promote your course? A course landing page! Below are some examples of course landing pages and a checklist of what elements are needed to create a strong...
Best Practice For Website Headers
What is the first thing someone sees on your website........... You guessed it, the header! This is why they play a key role in grabbing the user's attention and establishing a connection between you and your website visitor. So what are the header design...