ConvertKit is a cloud based email marketing platform and lead generation solution designed for B2B clients and professional course creators, YouTubers, podcasters, bloggers and other business owners who create and share online content.
The platform helps you to increase your email subscriber list and automate email marketing with drag-n-drop email sequences, workflow automation rules, landing page templates, custom opt-in forms, and more.
With ConvertKit, you can create responsive opt-in forms and embed them on your website. The forms automatically adjust to the place where they are added such as sidebar, ends of posts, etc. You can create an unlimited amount of forms with each offering an incentive to sign up. Plus, you can set specific opt-in forms for particular posts and add a specific call to action for each post. The platform offers three landing page templates and you can easily customize text, textures, patterns, and colors without coding skills. For other changes, you can add custom CSS.
Overview of ConvertKit Benefits
Email marketing offers one of the best returns on investment. ConvertKit is highly user-centric and in our oppionion beats the likes fo mailchimp hands down.
To begin, the product allows you to manage custom email marketing sequences and have full control over delivery schedule, order, and message content. You can personalise emails with subscribers’ info and use template tags to automate the filling of personalized fields. In addition, you can specify the dates and times on which the emails should be sent.
A highlight of ConvertKit is it allows you to send email broadcasts to the complete list of subscribers or send personalized message to custom segments to announce discounts, product launches, fresh blog posts etc. You can save custom segments for future campaigns. Besides, you can exclude groups of subscribers from the email broadcast such as customers who have previously bought the product marketed in the messages.
What else can you do with ConvertKit? You can create automation rules to set up automated workflows, triggered by events such as product purchases, completed courses, new subscriptions etc. The application offers automation blueprints to help you set up automation workflows that cover automated launches, product pitches, webinars, onboarding, and more.
To sum up, our review team is impressed by the following ConvertKit features and benefits: Intuitive and clear interface, effortless content upgrades, tag-based processes, marketing automations that are easy implement, no charges for duplicate subscribers, automated double opt-in while utilizing lead magnets, usage of tags to personalize messages, Zapier integration, and finally the constant addition of useful features by the development team.
Overview of ConvertKit Features
- Automation blueprints
- Automation rules
- Click through tracking
- Custom CSS
- Custom opt-in forms
- Custom patterns & textures
- Custom segmenting
- Customizable landing page design
- Drag-n-drop interface
- Drip email marketing
- Email scheduling
- Email sequences
- Landing page templates
- Multiple incentives
- Open rate tracking
- Personalized messages
- Post-specific opt-in forms
- Subscriber exclusion
- Visual editor