Almost every business professional in the world is on LinkedIn, including an almost limitless pool of your ideal clients.
And with 80% of B2B leads generated on social media coming from LinkedIn, it is hands-down the social media platform for anyone who wants to grow their business.
But first impressions online are critical – just as in the real world.
Make the right one, and you potentially create not only a business deal but a profitable, long-term relationship.
Make the wrong one, and you will keep losing opportunity after opportunity.
Your business won’t grow, while in many cases your competitors’ will.
A well-written LinkedIn profile allows you not only to showcase your experience, qualifications, professional memberships, awards and voluntary activities etc all of which provide you ample opportunity to include those all important key words. This will establish the backdrop to a lead generating profile that allows your perfect client to prequalify you and position yourself as an expert in your field.
So, if your LinkedIn profile doesn’t: